Our training is aimed at young creators who wish to develop a unique practice of graphic and digital design by discovering, in a variety of learning situations, the specialised know-how and creative methods adapted to the wide range of professional situations that graphic and digital designers encounter today. Their training at Esad de Reims begins in the second year, after the propaedeutic discovery year, and comprises two diploma cycles for a total duration of 5 years ¹. In addition, there is a 6th year of inter-school and interdisciplinary post-graduate studies.

• BACHELOR PROGRAMME 3 years

• MASTER PROGRAMME2 years

• POST-GRADUATE PROGRAMME1 year

» How to apply for the training?

Bachelor programme: a first foundation training to learn the tools, methods and issues of the discipline

It lasts three years and leads to the Diplôme National d’Art / DNA.

The first preparatory year consists of fundamental courses for all students, without specialisation. During this year, a first course in graphic design is given.

Once the graphic and digital design speciality is chosen, from the second year onwards, students acquire skills in typography, publishing (press and books), editorial design, photography, video and motion design, interface design (mobile applications, website), introduction to code (web languages and processing), service design, digital prototyping (arduino and interactive devices). This training is accompanied by an annual programme of conferences and meetings dedicated to the culture of graphic and digital design, as well as workshops organised with our partners and invited designers. The curriculum at Esad also allows students to participate in certain courses in other options (object design, culinary design, etc.)

» more info / online application
» example of bachelor programme works

The master programme: a second training of individual specialisation to question the contemporary issues of the discipline and open up its field of practice

It lasts 2 years and leads to the Diplôme National Supérieur d’Expression Plastique / DNSEP,

Attentive to the development of each student’s unique plastic writing in the perspective of her/his personal professional project, the master’s programme addresses the challenges of graphic design in the face of contemporary digital media (web-to-print, interface design, information design, new editorial forms… ). Practices and experimentation, and the understanding of project contexts are central to the training. The Master’s programme offers an awareness of academic research and interdisciplinary work - transversality within the school and with other schools - this cycle offers, in particular, in partnership with the Mines Télécom Institute, a research programme in data visualisation and a theoretical seminar entitled Forms, Technologies, Society. An Arc entitled “Forms of Writing” explores with an interdisciplinary look at the links between drawing, writing and memory - how to represent, leave a trace, write, draw, report, record, etc. The course also offers to collaborate on academic design projects carried out by the IDIS Chair IDIS Chair with the object design students.

Each student also produces a dissertation and a personal plastic project which give him/her the opportunity to develop a singular authorial style by dealing with the subject of his/her choice over a period of 2 semesters. This is an opportunity to reinforce their mastery of project management in context, by studying a field, an environment. In parallel, several courses and workshops complete the training: editorial design, motion design, socio-philosophy, dissertation follow-up by the Esad team of theorists accompanied by a graphic design theorist, diploma project follow-up by the teaching team. As with the 1st cycle, this training is accompanied by an annual programme of conferences and meetings dedicated to the culture of graphic and digital design, as well as workshops organised with our partners and invited designers.

» more info / online application
» examples of master students’ works

Interdisciplinary post-graduation programme: IDEE - Innovation, Design and Entrepreneurship

Duration 1 year (1 academic semester + 1 internship semester)

Previously known by the acronym Id-DIM (Digital Activities. Designer, Engineer, Manager), IDEE is an inter-school training program co-created by Esad de Reims, Institut Mines-Télécom Business School & Télécom SudParis / IMT, in partnership with Le Cube and SIANA. The program brings together designers, engineers and managers in teams. This program is part of the “Digital Inventiveness” Chair, the first teaching chair dedicated to digital creativity, held by Institut Mines-Télécom Business School, in partnership with Télécom SudParis and ESAD de Reims, and supported by Davidson Consulting, SIANA, Le CUBE and the Mines-Télécom Foundation.

The following may apply:
DNSEP or Master’s degree graduates in Design (graphic design / type design / digital design / object design / product design / space design / textile design / sound design, …).
Engineers and managers from the Institut Mines-Télécom school network who have validated their Master 1 credits.

The first semester is organized in 4 TU (teaching units)

• TU Interdisciplinary Group Project Practice : Identify the societal issues of the context, Get inspired, Discover, Deepen, Experiment and prototype, Describe and share
• TU Design practices and issues: Observe and analyze usages and users, design and test practical and aesthetic solutions, give form to the project
• TU Entrepreneurship and Project Management: Imagine, design and manage an innovative, sustainable project that is part of society
• TU Current Technological Practices: Understand, choose and use the latest technologies

Students create an ecologically and socially responsible project in teams. Emphasis is placed on co-creation, the ethics and efficiency of the methods and technologies used, and attention to the context and beneficiaries of the project. A series of courses support the project practice, including: anthropology of uses, prototyping practice and methods, ethical and responsible project management, techno-criticism, datavisualization, etc. Meetings with professionals in the digital field are offered, from large companies to third-party venues. The semester ends with a public presentation at the Cube, a digital art center.

The second semester of professional immersion is devoted to an internship in a company and the writing of a thesis

Linked to the professional project of each participant, the internship takes place in the company or organization of his/her choice, with the validation of the training tutors. The networks of partner companies of the 3 founding schools of the program are accessible to all. Written during the internship period, the dissertation is intended to explore a question in greater depth. It is subject to a methodological framework.

» get information / apply for the IDEE post-graduate program
» examples of completed projects